Tag Archives: Flipkart

E-commerce site promoting biggest discounts forgets to promote one day, gets maximum sale on that day

In 2007, when Flipkart — the posterboy of India’s e-commerce industry — received its first order for a book, it offered a 10 per cent discount to the buyer. While that discount may not have been part of an effort to drive sales at the time, the online retail industry has since heavily depended on discounts as a strategy to expand its consumer base via sales which are announced every few months

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More often than not the burden of discounts is borne through funding received from venture capitalists and private equity investors — a point raised by traditional retailers that led to the commerce ministry disallowing online marketplaces from offering price reductions on goods listed on their platforms. However, this hasn’t stopped discounted products from being available on marketplaces

One of the leading e-commerce companies in Mumbai named ‘RasteKaMaalSaste.com’ has experienced a shocking trend in recent days. On one of the week days, it forgot to announce biggest sales on its website, and to every one’s surprise, sales on that day were maximum. The senior management held discussions regarding the same and came to the conclusion that most customers think that prices of discounted goods are way too inflated and it is better to sell them at normal prices rather than attracting customers through non-existent discounts.

Flipkart selling Chetan Bhagat book at ₹ 50; people searching for coupon codes to get even more discount

If you’ve made your mind up about it, then Chetan Bhagat’s One Indian Girl is an easy book to trash. The latest from Bhagat is not selling like hot cakes like his previous ones. Only thing which has happened with his new book is that people have found new jokes on twitter to trash the book.

Chetan Bhagat's One Indian Girl thrashed on twitter
Chetan Bhagat’s One Indian Girl thrashed on twitter

 

The book arrives at an interesting time, because of the larger topical debate about gender equality in general, and because it comes closely after that pop-culture phenomenon called Pink. Yes, the Amitabh Bachchan-starrer Pink had a far stronger understanding of gender politics than One Indian Girl does.

Flipkart, recently on its big billion sale is selling the book at ₹ 50, but mush to the embarrassment to Chetan Bhagat, people are trying to find out coupon codes to get it at even lesser price. We recently interviewed few college going youth and came to know that the average price people want to pay for the book is Rs 20 at max. Chetan is disappointed by such resonse and has vowed to come back harder with his new book just like Anurag Kashyap came up with Raman Raghav after Bombay Velvet.

More power to Chetan, and even more power to the trolls.

@SantaMentalist